The Spectacular and Utterly True History of Tui

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Tui, the little beer that did. This is the story of 125 years of brewing, ever since a bloke by the name of Henry Wagstaff made the mental leap between having the best cuppa tea he’d ever tasted, made with water from the Mangatainoka River, to thinking he should start a brewery there, deep in the middle of nowhere. From Henry’s larrikin early days to today, with the iconic ‘Yeah, Right’ billboards, the Tui girls and people in orange shirts smashing into each other trying to catch a cricket ball, this is the story of a company and a brew not scared to follow its own path. Tui is the beer with a philosophy of not taking anything, especially authority, too seriously. This is also the story of a small brand that, thanks to this philosophy, outgrew its regional roots to become a national player in a market that does love a beer or two. Tui is, in this sense, a classic Kiwi success story.

Written by James Griffin

Publication date: 3 August 2015
ISBN: 978-1-927262-15-3
Category: Humour
NZ RRP: $39.99
Format: Cased and jacketed, 210 x 297mm (landscape), colour throughout, 160 pages